A delegation of central and provincial media outlets paid a visit to explore how Yinuowei is leveraging the financial sector to accelerate its growth.

A delegation of central and provincial media outlets paid a visit to explore how Yinuowei is leveraging the financial sector to accelerate its growth.

On June 8, the “Financial Frontline – Media Field Trip” event, spearheaded by the Provincial Party Committee’s Financial Office, officially kicked off in Zibo. Shandong Yinuowei Polyurethane Co., Ltd. served as the first stop for this initiative, welcoming a nearly 20-member press delegation comprising representatives from financial regulatory and service institutions—including the Shandong Branch of the People’s Bank of China, provincial and municipal finance departments, and the Zibo Branch of the China Construction Bank—as well as leading central and provincial media outlets such as Xinhua News Agency, China Securities Journal, China Banking and Insurance News, Financial Times, Shandong Television, Dazhong Daily, Shandong Business Daily, and Qilu Evening News. The delegation conducted an on-site visit to Yinuowei’s Technology Museum and Central Control Room, gaining firsthand insight into how financial policies are driving enterprises toward high-quality development. Li Jian, General Manager of Yinuowei Group, and Wang Yajun, Chief Financial Officer, accompanied the group and hosted representatives from the Finance Center, Human Resources Department, the Chairman’s Office, and other relevant departments.

At the Yinuowei Science and Technology Museum, General Manager Li Jian systematically outlined to the press the company’s journey—from a local private enterprise to a national-level demonstration enterprise recognized as a single‑product manufacturing champion. Over the past two decades, Yinuowei has remained steadfastly focused on the field of polyurethane new materials. Today, it has established three integrated production bases in Zibo, Shanghai, and other locations, creating an industrial footprint that links its northern and southern operations and extends globally, with products exported to more than 100 countries and regions worldwide.

Through immersive site visits and interviews, the delegation gained a comprehensive understanding of the company’s nine‑product‑line portfolio—spanning polyurethane prepolymers, paving materials, polyether polyols, composite polyethers, surfactants, and more—as well as its competitive edge across the entire value chain, from raw materials to end‑use applications. Participants expressed admiration for Yinuowei’s technological breakthroughs and market share in high‑end sectors such as vibration damping for high‑speed rail tracks, new‑energy vehicles, electronic information, and building energy efficiency, while also commending the company’s steadfast commitment to its core business and its unwavering dedication to the real economy.

Subsequently, the press delegation entered Yinuowei’s central control room. On a massive digital display, key performance indicators—including production operations, energy consumption monitoring, and safety and environmental compliance—were updated in real time, providing an immediate overview of the highly efficient operation of the fully enclosed, automated production lines. Here, every stage of the manufacturing process is governed by data-driven management and intelligent scheduling, ensuring end-to-end traceability and controllability from raw material receipt to product dispatch.

Members of the press delegation stopped to observe and asked in detail about the investments made in digital transformation and its outcomes. Upon learning that, through smart manufacturing upgrades, the company has achieved a production efficiency increase of more than 30%, sustained reductions in energy consumption per ton, and long-term product quality stability, they highly commended Yinuowei’s practical achievements in driving industrial upgrading via digital transformation, noting that these represent valuable, replicable, and scalable lessons for the transformation and modernization of traditional chemical enterprises.

“Every leap‑forward in Yinuowei’s development has been made possible thanks to the steadfast support of financial institutions and all stakeholders,” said Chief Financial Officer Wang Yajun during a symposium. He noted that, over the years, the Zibo Municipal Party Committee, the Municipal Government, and the High‑Tech Zone Management Committee have continuously optimized the business environment, fostering a favorable ecosystem for the growth of the new materials industry. Meanwhile, provincial and municipal departments of development and reform, finance, and financial regulation have implemented targeted policies, ensuring that policy benefits—such as interest subsidies for equipment upgrades and medium‑ to long‑term loans for manufacturing—are directly delivered to enterprises. Financial institutions, including the China Construction Bank, have established long‑term strategic partnerships with Yinuowei, tailoring comprehensive financial service packages that span the company’s entire lifecycle—from startup through growth to maturity—and providing robust funding support for multiple key projects. In addition, extensive coverage and in‑depth reporting by major central and provincial media outlets have helped cultivate a positive public‑relations climate, bolstering the company’s brand building and its expansion into international markets.

This “Financial Frontline – Media‑Enterprise Field Trip” event has provided Yinuowei with a vital platform to showcase its achievements and build consensus around its development. Li Jian stated that the company will firmly seize the momentum of financial support policies, continue to deepen all‑round cooperation among government, banks, enterprises, and the media, leverage finance to empower technological innovation, and drive industrial upgrading through innovation, thereby accelerating Yinuowei’s growth at an even higher quality on the global stage of new polyurethane materials.