Listed among the provincial export‑brand enterprises! Yinuowei leverages its innovative strength to solidify its competitive edge in the global polyurethane market.

Listed among the provincial export‑brand enterprises! Yinuowei leverages its innovative strength to solidify its competitive edge in the global polyurethane market.

Recently, the Shandong Provincial Department of Commerce, pursuant to Document No. 490 [2026], published the “List of Export‑Brand Enterprises in Shandong Province (2026)” and included Shandong Yinuowei Polyurethane Co., Ltd. on the list. This provincial-level export‑brand selection process conducted a comprehensive assessment across five key dimensions—market reputation, brand development, R&D innovation, international certifications, and industry recognition—while also taking into account enterprises’ export performance and their overall soft capabilities in areas such as brand cultivation, technological R&D, and compliant operations. The inclusion reflects recognition of the company’s high‑quality foreign‑trade practices and its capacity for internationalization, fully demonstrating Yinuowei’s comprehensive competitive advantages in the export of new polyurethane materials.

It is reported that Shandong Province has established a comprehensive policy framework for cultivating export brands, with broad-based support measures. Enterprises selected under this program are eligible to receive tailored government services, access to international trade fairs, resources such as overseas warehouses and foreign‑based exhibition centers, and preferential allocation of brand‑name booths at the Canton Fair, among other forms of assistance. These initiatives help companies expand their overseas distribution channels, optimize their cross‑border operations, and reduce the costs of internationalization.

This successful inclusion is the result of Yinuowei’s long-term dedication to its core business in polyurethane new materials, its steadfast commitment to innovation-driven development and global expansion, and represents a significant milestone in the company’s efforts to build an internationally recognized brand.

Yinuowei continues to advance the iterative upgrade of its intelligent manufacturing base, establishing a polyurethane new‑materials production capacity system that encompasses nine major product lines, including polyethers, polyesters, TPU, CPU, and surfactants. Leveraging large‑scale, smart manufacturing processes, the company has solidified its delivery capabilities, ensured the reliable fulfillment of overseas orders, and supported the steady expansion of its international trade business.

On the global operations front, the company’s market footprint spans more than 100 countries and regions worldwide, with deep penetration into key overseas markets such as Europe and North America, Southeast Asia, the Middle East, and Latin America. It has established an integrated support system encompassing localized sales, technical services, and warehousing and logistics. Backed by consistent product quality and efficient local service, the company has steadily built a strong reputation in international markets, thereby enhancing the global influence of Chinese new‑material brands.

Technological innovation is the cornerstone of a company’s steady expansion into global markets. Relying on its postdoctoral research workstation and university–industry–university collaboration platforms, Yinuowei focuses on R&D in cutting-edge new materials fields such as low‑intrinsic‑heat elastomers and bio‑based materials. The company has accumulated more than 500 authorized invention patents, leveraging technological innovation to drive product upgrades, facilitate the international rollout of a series of high‑end polyurethane products, and foster a robust, synergistic development momentum across the industry chain.

From “product export” to “brand export,” Yinuowei will seize the opportunities presented by provincial policies for cultivating export brands, integrate high-quality foreign trade resources, and consolidate its advantages in capacity upgrading, global market deployment, and technological R&D. By steadily advancing its brand‑internationalization strategy, the company will continuously enhance its competitiveness in the global marketplace, thereby contributing to the high‑quality development of Shandong Province’s foreign trade and the internationalization and upgrading of Chinese manufacturing.