Technology as the Wings, Quality as the Foundation, and the World as the Frontier—Yinuowei Makes Its Debut at Domestic and International Industry Exhibitions, Deepening Global Expansion and Pursuing High-Quality Development

Technology as the Wings, Quality as the Foundation, and the World as the Frontier—Yinuowei Makes Its Debut at Domestic and International Industry Exhibitions, Deepening Global Expansion and Pursuing High-Quality Development

Recently, INOVA made successive appearances at three of the world’s leading specialized industry trade shows, simultaneously in Shanghai, Lahore, and Moscow. Leveraging its end-to-end industrial-chain technological strengths, a mature and stable product portfolio, and integrated, collaborative service capabilities, INOVA has connected with global industry resources, deepened its presence in regional markets, steadily advanced its global expansion, and upheld a commitment to high-quality development—thereby continuously strengthening its core competitiveness in the polyurethane sub-sector.

From April 21 to 24, CHINAPLAS 2026, the International Plastics and Rubber Exhibition, kicked off in Shanghai. Yinuowei showcased a technology-themed booth at this premier industry event, leveraging its core strengths—vertical full-industry-chain integration and horizontal product diversification—to establish an integrated, closed-loop operational model encompassing procurement, R&D, and marketing, thereby successfully completing all aspects of its exhibition participation.

This exhibition brings together leading global companies in the petrochemical, rubber, and plastics industries, serving as a vital platform for technical exchange and business collaboration. During the event, INOWAY’s booth welcomed numerous professional customers and partners from both China and abroad, hosting extensive discussions with upstream core suppliers, domestic downstream partners, and international buyers from multiple countries. These engagements deepened supply-chain coordination and alignment, enabled precise matching with market demand, strengthened existing partnerships, and opened up new growth opportunities. The exhibit showcased INOWAY’s full portfolio of core products, including TPU, CPU, polyurethane compounding materials, and adhesives, effectively connecting resources across the entire upstream–downstream value chain. This further solidified the foundation for industry collaboration, while steadily enhancing the brand’s industry influence and market competitiveness.

At the exhibition, Yinuowei focused on polyurethane application scenarios, offering customers end-to-end, customized solutions. In the footwear materials sector, leveraging core products such as CPU, TPU, and shoe sole raw materials, the company has achieved full coverage of the footwear materials value chain, tailoring exclusive formulations and technical support to meet diverse customer needs. On the cutting-edge TPU front, the company is concentrating on high-precision, high-tech applications—including meltblown-specific materials, bio-based formulations, and smart wearables—aligning with industry-leading standards, responding to emerging market demands, and accelerating the commercialization of technological breakthroughs, thereby earning high recognition from professional attendees.

From April 22 to 24, Yinuowei participated in the Moscow International Polyurethanes Exhibition, the only comprehensive international polyurethanes trade show in the Russian-speaking region. The event is highly specialized, bringing together exhibitors from China, Uzbekistan, Kazakhstan, Belarus, Turkey, the United Arab Emirates, and other countries—and marking the company’s ninth participation. Drawing on the realities of the Russian market, the Yinuowei team highlighted a range of core products, including polyether blends, paving adhesives, elastomers, high-resilience foams, slow-rebound foams, monomer polyethers, and laminating adhesives. On-site, multiple orders were secured, strategic cooperation agreements were reached with several major customers, and the entire product portfolio achieved breakthrough growth. As a result, the company’s market share in the Russian-speaking region and its global brand influence continued to strengthen.

From April 23 to 25, Yinuowei participated in the 8th Pakistan International Polyurethane Trade Show. As Pakistan’s most authoritative event in the polyurethane industry, this exhibition provided an efficient and professional platform for the company to deepen its market presence in South Asia and establish direct connections with local customers.

For seventeen years, Yinuowei has been deeply engaged in Pakistan’s polyurethane market, establishing a mature market ecosystem characterized by strong relationships with key accounts and complementary distribution through trading partners, with its core products consistently holding leading market shares locally. At this exhibition, the company highlighted localized, tailor-made solutions—including high-resilience polyether systems, shoe sole raw materials, surfactants, rigid foam formulations, and adhesives—while providing customers with customized solutions and on-site technical support. During the event, the team conducted in-depth discussions with local clients on industry trends and evolving market demands, while technical experts delivered on-site services such as process optimization, product adaptation, and technical commissioning. As a result, several firm orders and letters of intent were secured on the spot, further solidifying the company’s leading position in the Pakistani market. Competing alongside international peers, Yinuowei has earned widespread customer recognition thanks to its consistent product quality, rapid service response, and well-established localized operational capabilities.

Our journey never stops, and our commitment to innovation is unwavering. Yinuowei will remain true to our original vision, embrace the global market with greater openness, continue to deepen our expertise in the polyurethane business, strengthen technological innovation and product upgrades, steadily expand into global markets, leverage our professional capabilities to drive industry development, and pursue a path of steady, sustainable, high-quality growth.