"Behind this capacity upgrade is the company's carefully planned vertical and extended integration strategy of the industrial chain. After the project is put into operation, the company's self-sufficiency rate of raw materials will be significantly improved, and it will directly promote rapid growth in profit margins. The newly added 200,000-ton annual output of low-carbon and environmentally friendly rigid polyurethane polyol production line has passed the environmental impact assessment. Its green and energy-saving characteristics not only comply with EU REACH regulations, but also target the environmental upgrade needs of developing countries. It is expected to contribute more than 2 billion yuan in annual revenue after it is put into operation. With the continuous increase in the proportion of polyol production capacity at the Zibo production base, the company has formed a strategic fulcrum radiating East China and North China. The fundraising and investment projects currently being implemented, the 340,000-ton annual output of polyurethane series products project and other planned projects, will achieve a new breakthrough in the company's national market share." said Li Jian, general manager of Yinuowei.

The corporate moat built by capacity upgrading will lay a solid foundation for Yinuowei's leading position in the industry. When most domestic peers are still anxious about fluctuations in domestic demand, Yinuowei has quietly built a global growth engine.

This global layout is particularly prominent in the expansion of high-end markets.

Niu Fugang, head of Yinuowei's international trade department, gave an example: the company's new flame-retardant polyether products have successfully supplied EU green building projects; high-performance rail pads have won bids for well-known high-speed rail projects in the Middle East, driving continuous growth in revenue from rail transit business. At the same time, the company actively leverages the advantages of its green, energy-saving, and environmentally friendly products to cooperate with many well-known refrigerator brands worldwide. Data shows that the profit contribution ratio of high-value-added product lines has jumped from 35% to 48%.

Overseas markets hold huge opportunities. With the advancement of Saudi Arabia's "Vision 2030" trillion-dollar infrastructure investment and the tightening of environmental regulations in Southeast Asia, new strategic opportunities have been provided for Yinuowei.

Technological innovation creates green competitiveness

In the polyurethane industry, technological innovation is always key.

By the end of 2024, Yinuowei held more than 600 patents, forming a patent cluster covering polyether synthesis and environmentally friendly materials. Its technological breakthroughs are not only reflected in laboratory data, but also translated into real market competitiveness—new flame-retardant polyethers have been verified and applied in the European market, becoming a direct beneficiary of the upgrade of EU building fire safety standards; cooperating with the HFO foaming agent technology developed by the United Nations Industrial Development Organization (UNIDO) sustainable development project, winning bids for well-known projects in the Middle East, contributing Yinuowei's strength to global "carbon reduction" substitution; high-performance foam composite materials developed for European global refrigerator giants continue to expand the green and energy-saving advantages of products.