Reflecting Spring’s Splendor, Gathering Hearts in Unity: A Side Note on the 2026 Spring Field-Research Series of Yiwēi Group

The event is divided into two main phases: on-site practical field reporting at individual plant sites and a joint, centralized field reporting session. From 7:10 to 9:30, publicity personnel from each company will assemble at the designated location. The publicity directors of each company will be responsible for overall coordination. Groups were formed, shooting assignments were clearly defined, and safety precautions were emphasized. All participants attended the morning meetings of each company simultaneously, immersing themselves in the on-site atmosphere. Real-world filming was conducted around three main themes—factory premises and appearance, employee spirit, and “garden-style” factories—allowing photographers to hone their skills in authentic settings and capture the vibrant energy of spring. Reporters from the High-tech Zone and the head of the official WeChat account visited the sites in depth, highly commending the organization of the field trip, the employees’ demeanor, and the meticulous attention to detail in the factory grounds, while also offering professional recommendations for further in-depth exploration of promotional content.

From 10:00 to 11:30, all participants gathered at the Dongxia plant site for cross-company exchange and on-site reporting, followed by a group photo. The drone team conducted aerial photography training, demonstrating flight safety protocols and techniques while capturing panoramic views of various plant sites and project locations, thereby achieving complementary ground-and-air perspectives. During this time, the Group’s Head of Public Relations held a brief symposium with reporters from the High-tech Zone News Center and the head of the Group’s official WeChat account, discussing this year’s publicity and promotion plan. The parties preliminarily agreed on collaborative initiatives, including co-producing the “Striving Forward—InnoVision” series of feature stories, jointly creating short videos, and co-establishing a dedicated column on the official WeChat account, with the aim of leveraging district-level media platforms to enhance the Group’s brand visibility.

This field-reporting initiative adopted a diversified approach—combining hands-on practice with training, group collaboration with joint efforts, and ground-based filming with aerial photography—thereby enhancing the professional competence of the publicity team and broadening its communication strategies. Taking this event as an opportunity, the Group will deepen its media partnerships with the High-tech Zone, leveraging high-quality visuals and compelling reporting to tell the story of Yinuowei effectively and continuously strengthen brand-building efforts.