Jointly Drawing a New Blueprint for Sustainable Development
— Yinuowei Hosts the Prestigious Polyurethane Elastomer Industry Event
On August 2, 2025, the "2025 China Polyurethane Elastomers Industry Sustainable Development Technology Seminar," hosted by the China Polyurethane Industry Association and co-organized by the China Polyurethane Industry Association Training Center and Shandong Yinuowei Polyurethane Co., Ltd., was grandly opened at the Shengyuan International Hotel in Zibo, Shandong. More than 500 experts, scholars, and business representatives from both inside and outside the industry gathered to engage in an in-depth discussion on green innovation and sustainable development in the polyurethane elastomers sector.
I. Collaborative Innovation
As the organizer of this grand event, Xu Jun, Vice Chairman of the China Polyurethane Industry Association, Party Secretary and Chairman of Yinuowei Group, pointed out in his welcoming address that the global industrial landscape is undergoing profound transformation, the pace of technological innovation continues to accelerate, and market demand for high-performance, environmentally friendly, and differentiated polyurethane products is steadily rising. He emphasized: “Collaborative innovation is the cornerstone of industrial progress. Yinuowei is eager to join hands with colleagues across the industry, embracing a spirit of openness, inclusiveness, and collaboration, to jointly drive the polyurethane industry toward higher quality, greater efficiency, and sustainability, and to write a new chapter for China’s polyurethane industry.”
At the seminar, Chen Hailiang, member of the Expert Committee of the China Polyurethane Industry Association, Executive Deputy General Manager of Yinuowei Co., Ltd., and Senior Engineer, delivered a keynote report titled “Growth Drivers and Hot Technology Trends in the Domestic and International Polyurethane Elastomer Markets.” The report indicated that in 2024, globally... Polyurethane products Total consumption amounts to approximately 28 million tons, of which elastomers account for 15%. He provided a detailed introduction to the applications of cast polyurethane (CPU) products in various fields, including caster wheels, footwear materials, rubber rollers, pipe cleaners, and more, and highlighted Inovate’s innovative achievements.
II. Market and Technology Overview
In the international market, Uniwel’s high-performance products have successfully entered regions such as Europe, the Middle East, and Southeast Asia. Among these, the MDI-type casters—thanks to their ultra-low glass transition temperature and outstanding resilience—meet the stringent requirements of the European market for dynamic mechanical performance. The pipe cleaners developed specifically for the Middle Eastern market feature a wide range of hardness adjustments and exceptional oil resistance. In the Southeast Asian market, Uniwel’s shoe mold adhesive has become the preferred material among local footwear manufacturers.
The domestic market has also shown impressive performance. Despite the overall industry facing downward pressure in recent years, the CPU sector has maintained an annual growth rate of 8% to 10%. In the screening plate segment, Yinuowei took the lead in drafting the national standard "Polyurethane Screening Plates"; its three-component MDI-based products outperform traditional TDI systems in terms of performance. Among rubber roller products, acid-washed rubber rollers boast superior resistance to chromic acid, while high-temperature-resistant rubber rollers exhibit outstanding hydrolysis resistance—both ranking at the forefront of the industry. In the footwear materials sector, Yinuowei’s KPU products and specialized materials for transparent shoe soles have earned widespread market recognition thanks to their advantages such as resistance to yellowing and excellent flexural endurance.
Chen Hailiang also outlined the cutting-edge technologies in polyurethane elastomers, including light-cured polyurethane 3D printing, low-hardness products for artificial skin, composite materials for wind turbine blades, and vibration- and noise-reducing materials for rail transit systems—providing clear directions for innovation to drive industry development.
III. "Yinuowei Night" Themed Gala Dinner
That evening, the “Yinuowei Night” themed gala dinner brought the day’s atmosphere of exchange to a thrilling climax. At the start of the dinner, a drumming ensemble composed of nine Yinuowei employees took the stage first. The powerful and resonant drumbeats rolled forth like thunder—sometimes rapid and urgent, echoing the accelerating pace of industry innovation, and at other times steady and solemn, symbolizing the unwavering conviction of the company as it delves deeply into its core business. As the rhythms shifted, the ensemble vividly showcased the bold spirit of Yinuowei employees—daring to venture forth and striving with determination—as well as their collective strength in working together toward common goals. Following that, employees presented a series of self-written and self-performed acts one after another: a grand chorus of “Sing to the Motherland” ignited the entire venue with fervent enthusiasm, its clear and uplifting voices conveying the sense of responsibility held by this national enterprise; then, during an interactive sing-along with guests of “Everyone Paddles Together to Sail the Big Ship,” the majestic melody echoed the spirit of collaboration—"When we’re united, even the sea yields the way"—vividly illustrating Yinuowei’s development philosophy of moving forward hand-in-hand with colleagues across the industry. Classic songs... Step into a New Era The piece, with its rousing melody, echoed the zeitgeist of the polyurethane industry—embracing innovation and striving for high-quality development. From the meticulously choreographed formations in the drum-beat performance to the attentive and thoughtful full-service experience, the attendees not only felt the enthusiasm and vitality of the Yinuo Wei team amid laughter and joy but also gained a deeper appreciation for the company’s approach of “achieving quality through attention to detail”—a pursuit of perfection that resonates seamlessly with Yinuo Wei’s artisanal spirit of refining products in the technological field.
This seminar will continue until August 3. During the event, in addition to keynote speeches and technical exchanges, INOVA will also organize on-site demonstrations of high-performance polyurethane elastomer pouring, exhibits showcasing lean manufacturing and intelligent manufacturing, and open its modernized polyurethane industry showroom, enabling participants to get up close and personal with the industry’s latest products and technologies.
As a leading enterprise in the industry, Yinoval not only provided a high-end platform for technical exchange and intellectual collision by hosting this seminar, but also demonstrated its commitment and responsibility to driving the sustainable development of the industry. Moving forward, Yinoval will continue to leverage technological innovation as its driving force, guiding the polyurethane elastomer industry toward green, intelligent, and high-end transformation, and injecting new momentum into the high-quality development of China’s polyurethane sector.
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